InPharm Serbia established its daughter company in Montenegro in 2010.
Our company has become the marketing authorization holder of the permit for the placing the drug on the market, for the company Johnson & Johnson in Montenegro. The company is registered for the promotion, marketing, regulations, and pharmacovigilance of medicines. It was a huge trust when such a powerful pharmaceutical company ceded ownership to a small company at the time. But it has turned out to be a good strategy!
Over the years, the assortment, as well as the partners represented by our company “InMed” in Montenegro, have expanded. In addition to medicines, medical devices were also introduced, and then dietary supplements. Practically, the entire portfolio that InPharm had in Serbia was also in Montenegro.
Today, our company InMed represents the following companies in Montenegro:
Medicines:
- Astellas – Japan
- Molteni – Italy
Medical devices:
- TZMO – Poland
Dietary supplements:
- InPharm diet portfolio
- Sun Wave Pharma portfolio
Montenegro is a country with 600,000 inhabitants.
With only four employees, InMed achieved a turnover of EUR 3,6M last year.
The success has not come by itself – behind it is the effort and commitment of all team members from Montenegro, 4 wonderful ladies, with great support and support from colleagues from the parent company in Serbia. This is exactly what makes our company unique, teamwork!
The turnover of medicines, medical devices and dietetics has increased.
New preparations of the SWP group have been introduced, and the range is constantly expanding.
In 2023, we strengthened ourselves with an associate from a respectable pharmaceutical company, and considering big plans we have in expanding the range of dietary supplements, we are impatiently waiting for the return of the associate, who has been absent due to the birth of little twins.
It has not been easy to coordinate all the activities, especially considering that there are three different assortments, but we have successfully divided the tasks and the regions. It should be borne in mind that each of these assortments has its own specificity.
In the case of medicines, we are the holder of a license to put medicines on the market, which means that we take care of regulatory issues, pharmacovigilance, as well as all marketing activities in the field.
We are very dedicated to the education of doctors, so that they can accompany all the new indications of the drugs we represent.
For medical devices, we are also the holders of marketing authorization and responsible for regulatory issues and vigilance, the Seni brand of the TZMO company has long been the most represented on the market and is the No. 1 brand in the incontinence category.
What is our vision in the future is certainly an increase in turnover, as well as the introduction of new dietary supplements on the market of Montenegro. In the second half of last year, we introduced 9 SWP propositions on the market, and successfully started educating doctors, promoting, and positioning these products on the market, and in 2024 we will continue with the trend and expand the palette.
SWP ESENTIN TRIO, 30 CAPSULES
SWP STRESSCLEAN COMPLEX 60 TABLETS
SWP STRESSCLEAN Sleep 30 CAPSULES
SWP FLUEND EXTREME ORANGE 16 PASTELS
SWP FLUEND EXTREME MINT 16 LOGGLES
SWP MUVON PLUS 30 POUCHES
SWP URISAN, 30 GR TABLET
SWP URISAN RENAL, 30 CAPSULES
SWP SEREN COMPLEX 30 CAPSULES
In addition to all the above, we are committed to the constant education and development of our employees, through the organization of various activities, trainings, internal gatherings, all with the aim of preserving and strengthening the team spirit and progress of each of our employees in their area of responsibility, and beyond.
In 2023, to achieve this success, we were guided by the idea and strategy of joint work, a good division of tasks, planning, which is part of our joint mission and vision, as well as company values.
We intensively visited specialist doctors and pharmacies, and organized lectures, round tables and morning meetings in health centers and private clinics, all for the purpose of presenting our products. We would single out a lecture for pharmacists at the Hotel Podgorica, on the subject of 5-biotic preparations, with over 100 participants present.
We participated in several important events:
– Symposium of endocrinologists in Podgorica, attended by endocrinologists from Montenegro, Serbia and Italy
– Congress of urologists in Budva, with urologists from Montenegro and Serbia present. At this gathering, we presented a new preparation of Sun Wave Pharma, Seren Complex
– Congress of pharmacists in Budva
– Congress of physiatrists in Bečići
– Astellas forum in Opatija/Croatia, with the topic of prostate cancer.
Additionally, we positioned our preparations in the form of posters in several private clinics – Save Oil, Cardiofortin, Jointace collagen, Aretin, Feroglobin, Pregnacare.
We look forward to the year 2024 with impatience so that with a strengthened team, new propositions, we will be even more successful and be an equal member of the SWP group!
Our country, Montenegro, is not big, but as you can see, with dedicated work, good organization, commitment to work, we achieved an enviable result, and we hope that in 2024, we will be even more successful!
